Tesla CEO Elon Musk announced their latest car, the Model 3 at their design studio in Hawthorne, California.
On the 2nd of August, 2006, Elon Musk wrote a blog post entitled "The Secret Tesla Motors Master Plan (just between you and me)" in which he famously concluded by writing,
"So, in short, the master plan is:
Build sports car
Use that money to build an affordable car
Use that money to build an even more affordable car
While doing above, also provide zero emission electric power generation options
Don't tell anyone."